Objective-
Craft a new multipurpose identity system and then apply it to a card subsystem.
Realization-
The foundations of the new combination logo marks are grounded on the Brandon Text typeface. Working in concert with that is an illustration of the Basilica dome with the rounded corners and organic yet geometric forms of Brandon helping tie it to the copy. The two work in tandem to quickly and concisely express a sense of long held traditions, memorable architecture, and perhaps most importantly- a clean and honest simplicity that harkens back to the earliest days of the Mission San Juan Capistrano Parish, founded in 1776.
In the wide version of the mark, the prominent eighty-five foot dome that all in town have known for decades stands between the stacked MISSION BASILICA and San Juan Capistrano lettering, with the front fascia of the Basilica silhouetting the dome in negative space. Arched as are the many arches at the Mission, “A National Shrine” drapes over the established date of 1776 to punctuate and visually end the mark.
Shown also is the square version of the mark, useful within the smallest visual space and for conveying identity as quickly as possible.
Objective-
To provide a professional key costumer with an iconic identity that expresses her creativity, femininity and professionalism with style and grace. Nominated for a 2008 International SPARK Award.
Objective-
To visually express grandeur of the Basilica but to do so by showing the small, hand-wrought details that make up the larger elegant whole.
Realization-
We juxtaposed the elaborate 44’ tall gold-leaf-covered Baroque retablo and the hand-painted imagery adorning the walls with early typewriter keyboards and easy-to-understand hierarchies. The custom designed keyboards were illustrations many layers deep and all the backgrounds details were sourced from the Basilica itself.
Objective-
To introduce a beautiful and consistent elegance to the largest fund raising event of the year at the Mission Basilica School, San Juan Capistrano. With over ninety years of history here in Orange County, the school is an anchor in the hearts of many families and has enjoyed much success. That is not to say, however, that it has limitless funds- so encouraging a beautiful evening of good food, fun, and hopefully empathetic and energetic generosity is the main goal.
Realization-
Creating a strong, balanced mark with a clear hierarchy was the first priority. With modular construction, the logo structure was designed to last for years and adapt to a great many looks and genre. In the these examples from the last four years, photography and illustrations inspired by (or directly from) the archeological history of Mission San Juan Capistrano have been the framework used to build an adaptable system. Looking at the piece that exclaims "Just One Day Left!" from the 2019 Gala- it is the last of nine ads with nine different children. This exemplifies how the modular elements -in this case the archway, the logo lockup, and the color palette- work wonderfully even without the main illustration and still convey the same strong branding gestalt. Each piece, be it a ticket mailer, a menu, or a web banner is informed by the previous one and thus reenforcing the next- even through multiple years.
Objective-
To visually express a very individualistic business owner’s persona and yet keep it generalized enough that his wife could utilize the design as well. His are a rusty color palette and hers are a cool blue while a third style omits the background image for a cleaner and more classic business card.
Realization-
Randall Boone is one of those men with a certain “patina” about themselves. He’s half Australian and all old-time sign hanger and his identity suggests a certain ruggedness. He runs a crane rental business and installs signs—and his logo mark is just that: his initials (a nickname of his) being hung by a crane’s weighted hook. It could not be more direct or more accurate. The branding extends to trucks, signage and apparel.
Objective-
To visually express the beauty and complicated grace of Rachmaninoff ’s Prélude in C-Sharp Minor (in poster form) and to announce a competition and festival in honor of the Russian master pianist.
Realization-
Two posters, both of which, in varying degrees, employ a constructivist look to express both the time and origins of the musician and his life’s work. Both posters were on display at the Pasadena Civic Auditorium during the run of the competition.
Objective-
One of the top ten CPA firms in Arizona, Adding Machine hoped to solidify and strengthen their visual image and to apply a consistent graphic effort across all of their business collateral.
Realization-
Produced on Neenah Classic Crest paper using two spot colors with matching stationery and envelopes, the branding system produced for Adding Machine is comprehensive. Signage and building accents are all being designed to follow this invigorating branding effort.
Objective-
To introduce a family of educational products structured around the life of the ancient Mayan people of the Yucatán peninsula, and to do so in a manner that emphasizes the science and culture of the Maya.
Realization-
Three versions of multimedia “edutainment” are seen here, with the following image showing the interior of a ten-page accordion-fold booklet that highlights Mayan life as well as explaining some of what is known about the concepts and beliefs behind the Maya calendar system.
